In 2020, the nation’s toughest data privacy law will take effect in
California. The California Consumer Privacy Act of 2018 (CCPA)
imposes harsh restrictions on companies seeking to sell consumers’
data, including statutory penalties for any breaches of data. This
legislation was spurred by public outrage against the Facebook-
Cambridge Analytica scandal and Equifax, Target, and Yahoo data
hacks, and reflects a growing trend to protect consumer data privacy.
