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Colgate

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Robot Price Wars: Minimum Advertised Pricing (“MAP”) Policies and the Colgate Doctrine in the Era of Smart Web Crawlers

[Originally published in the Fall 2015 issue of the Federal Bar Association/Orange County Chapter Newsletter. See the original article here.] A growing number of manufacturers and wholesalers are using minimum advertised pricing (“MAP”) policies to control how retailers showcase the price of their goods. Whether the products are smartphones, luxury handbags, or golf clubs, manufacturers[...]
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